Seeing recently the revealed new brand look of the Delaware Art Museum in a design forum. I was not charmed by the proposed change created by the agency involved with the real project. Seeing the design, as a brand choice falling short of potential. Loosing its heritage with the new design and falling into the trap of "designing by trend". I wanted to conceptualize what it's potential may look like if a follow-up rebrand was made to solve the issues and dilemmas that were presented.
Taking visual cues from the original and recent design, I took the geometric measures inspired by the museum's architecture and the typography hints of the modern design to create a blend that is a progression and returns back to the heritage roots of the Museum's past.
MUSEUM HISTORY
A SMALL CIRCLE OF FRIENDS: THE BEGINNING OF THE DELAWARE ART MUSEUM
A cold gray evening in the early winter of 1912 saw the gathering of a small, diverse group of Delaware residents. Some were artists; others were the entrepreneurs and businessmen and women of Wilmington; all were good friends of Howard Pyle, the famous American illustrator.
Pyle died unexpectedly in November 1911 while on a trip to Italy with his family. He was only 58. Pyle, who was one of the most sought after illustrators in the country, opened an art school at his home studio, which put Wilmington, Delaware, on the artistic map. Among his most notable students were N. C. Wyeth, Frank E. Schoonover, Elenore Abbott, Ethel Franklin Betts, and Anna Whelan Betts.
Pyle’s friends formed the Wilmington Society of the Fine Arts with the goal of preserving and exhibiting his work. Donations from generous local patrons enabled the Society to purchase nearly 100 of Pyle’s works of art—these paintings, drawings, and prints formed the foundation of a collection that would soon include paintings from some of the most talented illustrators in America.
When the charter of the Society was drawn in 1912, it boasted the signatures of such Delaware luminaries as Louisa du Pont Copeland and illustrators Stanley M. Arthurs and Frank Schoonover. More importantly, it stated a broad vision for the future: “to promote the knowledge and enjoyment of and cultivation in the fine arts in the State of Delaware.”
Brand Opportunities based on collections & galleries, images within the design are from the Delaware Art Museum archives.
